VISTA 2026: North America’s Skill Belongs on the Global Stage

Do you have what it takes to compete with the best—will it be your team that represents North America in Gothenburg? 

VISTA 2026 is the world’s largest service market competition, designed to help Volvo teams build knowledge, strengthen collaboration, and celebrate professional excellence. 

The first four competition rounds take place online, allowing teams to participate directly from their dealerships. Each round features real-world technical and service challenges that test teamwork and skill development across all service roles. 

At the end of the competition, the three North American teams with the highest overall scores will advance, traveling to the Global Final, held September 7–11, 2026, in Gothenburg, Sweden—the home of Volvo Trucks. 

Registration opens October 15 and closes December 2, 2025. 

VISTA 2026 Timeline 

Registration: October 15 – December 2, 2025 

Round 1: November 11 – December 2, 2025 

Round 2: January 19 – January 26, 2026 

Round 3: February 11 – March 4, 2026 

Round 4: Date to be decided 

Global Final: September 7 – 11, 2026 – Gothenburg, Sweden 

All registrants receive a FREE exclusive North America Volvo VISTA hat. Learn more and register at www.vista.volvo.com.