Volvo Trucks Academy Program Earns Bronze for Sales Training
Brandon Hall Group™, a recognized authority in learning and talent development, has recognized a Volvo Trucks Academy program in its 2026 HCM Excellence Awards®. Volvo Trucks Academy’s Volvo Sales Summit earned Bronze in the Best Program for Sales Training and Performance category.
This award reflects a distinct effort to strengthen dealers’ sales capabilities. Volvo Trucks Academy collaborated with the brand’s sales and marketing teams to develop tailored strategies that delivered measurable results.
The training team rolled out a series of regional Sales Summits across the US and Canada, where dealer sales professionals worked with subject matter experts to explore the new Volvo VNL, practice walkarounds, and answer expected customer questions. The Summits trained nearly 500 dealer sales professionals. Pre- and post-training assessments showed an average 25% increase in knowledge and sales skills, and participants reported greater confidence and readiness to sell the VNL in a competitive market.
Volvo’s training Academy strengthened dealers’ ability to sell its new model. The learning and development team united product, sales, and training experts to create a targeted program that increased knowledge, improved sales readiness, and produced measurable business results. The Brandon Hall HCM Bronze award recognizes their collective achievement.